The star of Vietnam’s branded residence has soared up to now yr, changing into the most important market when it comes to worth within the $40 billion Asian branded residence sector, in line with the findings within the just lately launched Asia Branded Residences Market Overview 2026 by C9 Hotelworks.
Most of the world’s main hospitality and life-style manufacturers are rapidly making the most of a booming financial system and booming journey trade to introduce world-class initiatives in each a part of the nation – from dynamic gateway cities to rising coastal areas – together with the launch of One Central Saigon within the second quarter of this yr, dwelling to the Ritz-Carlton Residences.
These are a number of the key findings from main Asian branded residential specialist C9 Hotelworks, which revealed that Vietnam’s branded residential sector is now price VND211.2 trillion (roughly US$8 billion) – 20% of the regional whole. This surpasses Thailand ($6.4 billion) and South Korea ($5.8 billion), with these high three nations accounting for greater than half of Asia’s whole worth.
“Vietnam’s emergence as a regional hub for journey, hospitality and branded actual property is outstanding,” stated Invoice Barnett, Managing Director of C9 Hotelworks. “The accelerated enlargement and modernization of the nation’s infrastructure has been the catalyst for widespread funding and growth, leading to an enormous provide of recent housing in city and resort locations.”
The fast tempo of branded residential growth in Vietnam is mirrored within the dimension of the nation’s building pipeline. By way of initiatives launched, Thailand is the most important market in Asia with 13,124 items (in comparison with 12,592 in Vietnam). But when we take pipelines into consideration, Vietnam leads the way in which with 15,762 items (launched and non-launched) throughout 47 initiatives.
The truth that Vietnam has the very best whole market worth additionally displays that offer is concentrated within the luxurious and luxurious segments, which drives up common values. Greater than a 3rd (38%) of the entire initiatives are within the luxurious section.
Curiously, 83% of Vietnamese branded residences are co-located with a resort, whereas one other 13% are in combined makes use of and solely 4% are standalone initiatives. This hotel-driven surroundings is according to Vietnam having one of many largest resort pipelines on this planet – boosted by record-breaking vacationer numbers. However non-catering manufacturers are additionally beginning to take discover; Elie Saab’s Rivus opened in Ho Chi Minh Metropolis in 2025, changing into the nation’s first residence of a world style home.
The rise within the variety of branded houses in Vietnam is spreading throughout the nation, from north to south. The principle cities of Da Nang (3,034 items) and Ho Chi Minh Metropolis (2,903) cleared the path, whereas the capital Ha Noi (1,817) ranks fourth. There are different notable progress zones, together with Quang Tri (third place, 2,600), a resort vacation spot on the north-central coast, and Lam Dong (fifth, 2,288) on the southeast coast, the place large-scale developments by Wyndham and Accor are driving enlargement. With one other 3,121 items unfold throughout eight different markets together with Dong Nai, Phu Quoc, Khanh Hoa, Lao Cai and Hai Phong, Vietnam’s branded housing growth is a nationwide phenomenon.
With stock surging, the problem of gross sales and advertising is a serious problem, one which Invoice Barnett describes as an “unresolved query” for a lot of builders.
“It’s a key problem and a course of that’s usually misunderstood. Advertising and gross sales methods for branded residential properties are essentially completely different from conventional actual property,” says David Johnson, CEO of Delivering Asia, Asia Pacific’s main advertising consultancy for branded residential developments.
“Builders should concentrate on constructing a story structure, market positioning and an built-in communications program to drive desirability, purchaser engagement and gross sales efficiency if initiatives are to achieve success.”
The wave of recent branded houses is only one instance of the broader growth sweeping Vietnam. As host of APEC Financial Leaders’ Week in 2027, Vietnam is accelerating its preparations with vital infrastructure upgrades. From the soon-to-open Lengthy Thanh Worldwide Airport to the deliberate high-speed rail line between Ha Noi and Ho Chi Minh Metropolis, a community of recent highways and state-of-the-art points of interest, Vietnam is bettering connectivity and establishing itself as a regional hub for leisure journey, enterprise occasions, relocations and funding.