TIME Hotels has introduced a strategic deal with synthetic intelligence (AI) and superior digital transformation as a key pillar of its 2026 development technique, supporting operational scalability, enhancing visitor experiences and advancing its formidable worldwide enlargement pipeline.
As the corporate continues to broaden throughout the Center East, Africa and Asia, which incorporates an current property portfolio of 17 inns, and an extra 5,000 keys and 12 properties within the pipeline, the group is investing in AI-powered and data-driven applied sciences to make sure constant service supply throughout all markets and types.
Over the subsequent 5 years, the group will prioritize end-to-end digitalization throughout your complete visitor journey, making a seamless, related expertise from reserving to departure. This contains increasing mobile-first, AI-powered and self-service capabilities to fulfill evolving visitor expectations, alongside continued investments in direct reserving platforms by means of improved consumer expertise and smarter conversion instruments.
As well as, TIME Accommodations is strengthening cybersecurity and knowledge administration frameworks to guard info and keep belief, whereas implementing IoT-driven options that enhance operational effectivity, optimize vitality administration and assist long-term sustainability objectives.
Inside this framework, AI and knowledge analytics will play a sensible, operationally led position throughout the TIME Accommodations portfolio, delivering tangible worth in a number of key areas, together with real-time visitor personalization, improved service consistency throughout a number of inns, stronger income and distribution choices, and simpler operational planning.
Automated pre-arrival communications, during-stay notifications and post-stay suggestions administration will assist create a smoother and extra responsive visitor journey, whereas on-site groups can deal with visitor interactions and customized care.
Mohamed Awadalla, CEO of TIME Accommodations
Mohamed Awadalla, CEO of TIME Accommodations, stated: “As a mid-sized hospitality group working in a number of markets, the corporate views AI as a device to assist stronger resolution making, enhance consistency and deepen visitor engagement, reasonably than as a substitute for human companies.
“Collectively, these applied sciences act as enablers, enhancing operational efficiency, sharpening business technique and making certain the visitor expertise stays intuitive, customized and persistently aligned with the values that outline TIME Accommodations. As we transfer into 2026, AI and knowledge analytics will play an more and more essential position in serving to us develop smarter and function extra effectively throughout a number of markets.
The corporate continues to leverage know-how as a driving power behind its enterprise mannequin, integrating property administration techniques, CRM, loyalty platforms, reservations and guest-facing touchpoints. These initiatives, together with partnerships with Shiji Group and Amadeus, have mixed to speed up development whereas underscoring the corporate’s people-centric focus.
The collaboration with Shiji has led to the introduction of a unified cloud-based actual property administration system, considerably strengthening operational management and enhancing service accuracy throughout the group. The platform has enabled quicker, extra environment friendly check-in and check-out processes, centralized visitor profiles to assist extra customized service and streamlined back-office capabilities to scale back operational complexity.
TIME Accommodations has additional strengthened its digital ecosystem by implementing Amadeus GMS as a CRM and loyalty answer, enhancing visitor lifecycle administration by means of personalization and automatic, data-driven engagement throughout all touchpoints. That is complemented by an upgraded reserving engine and web site, designed to offer an easy-to-use, mobile-optimized direct reserving expertise.
“By strengthening knowledge integrity and enhancing our forecasting, analytics and reporting capabilities, we’ve got improved decision-making at each the property and group ranges. This integration helps our long-term technique to construct scalable, standardized and actually guest-centric operations, permitting us to proceed to develop throughout a number of markets with out compromising the standard, consistency or customized nature of the expertise we ship,” Awadalla added.
TIME Accommodations at the moment operates 17 inns within the UAE, Qatar, Saudi Arabia and Egypt, with greater than 3,000 keys, with new inns in Saudi Arabia, Tanzania, Morocco and the Indian Ocean within the pipeline.
The enlargement into these international locations is supported by the strategic rollout of the group’s rising model portfolio. These embody VIVI by TIME, a daring life-style model; HALO by TIME, a premium luxurious providing; and Rotella, TIME Accommodations’ luxurious idea, designed to supply exclusivity, sophistication and culturally enriched hospitality. The corporate can also be repositioning its residential providing into three completely different ranges, TIME Residences Basic, Govt and Premium, to serve each long- and short-stay visitors.