The Retreat Koh Chang was acknowledged by Small Luxurious Lodges of the World (SLH) because the ‘Most Preferred’ resort on SLH’s social media platforms in 2025, or as SLH places it, ‘the resort posting on SLH’s social media channels captured probably the most love’, marking a big milestone for each the resort and the island of Koh Chang as an rising luxurious vacation spot.
Set in opposition to beautiful ocean views and luxurious tropical environment, The Retreat Koh Chang gives naturally picture-perfect moments that resonate throughout social media, from dawn yoga over the ocean and floating breakfast in non-public plunge swimming pools to oceanfront eating throughout golden hour. Every expertise is framed by gentle, panorama and design, creating effortlessly shareable scenes that seize the resort’s sense of place and fashionable island attract.
To be acknowledged as ‘Most Preferred’ follows an distinctive 12 months of natural, audience-led engagement throughout SLH’s Instagram, TikTok and LinkedIn platforms, with The Retreat Koh Chang’s content material resonating strongly with a worldwide luxurious journey viewers in search of authenticity, tranquility and significant resort experiences.
2025 Efficiency Highlights:
The digital marketing campaign featured high-quality engagement fairly than passive scrolling. The statistics reveal a transparent sign of future journey intent, with The Retreat Koh Chang reaching the best cross-platform engagement of all SLH resort content material by 2025.
Instagram: Bold influence was one of many standout options of The Retreat Koh Chang, rating because the #2 most preferred put up on SLH’s whole world account for the 12 months.
Views: 202,000
Likes: 5,900
Saves: 1,600
The ‘Intent’ metric: Saves accounted for roughly 27% of likes, a strong indicator that customers are bookmarking the vacation spot for future journey planning.
TikTok – Viral Discovery: Video content material highlighting the resort achieved distinctive shareability, driving discovery amongst a brand new technology of luxurious vacationers.
Views: 167,000
Likes: 11,000+
Shares: 5,800
The “viral” metric: a 5% share fee (shares divided by views/attain), which is an unusually excessive benchmark for the luxurious hospitality sector.
Natural success and cultural resonance:
Based on SLH, this success was completely because of the natural enthusiasm of the viewers. This confirms the resort’s alignment with present cultural journey developments, notably the renewed curiosity in cinematic locations and ‘quiet luxurious’ island escapes, positioning Koh Chang as a pretty different to Thailand’s extra established luxurious hubs.
“Throughout Instagram, TikTok and LinkedIn, The Retreat Koh Chang emerged as SLH’s clear engagement chief by 2025,” stated Mark Wong, Senior Vice President, Asia Pacific, Small Luxurious Lodges of the World. “It’s a highly effective instance of how SLH’s curated assortment resonates with right this moment’s vacationers – these in search of significant locations and luxurious outlined by character fairly than scale.”
For the resort’s management, the award represents a broader win for the vacation spot itself.
“This recognition goes past likes and opinions; it confirms that Koh Chang has actually arrived on the world stage,” stated Mate Teeranti, Managing Director of The Retreat Koh Chang. “It proves that fashionable luxurious vacationers are searching for one thing deeper, they need the authenticity and uncooked magnificence that our island gives. To see our story resonate so powerfully worldwide reaffirms our perception that Koh Chang is now not simply an alternate vacation spot to different well-known islands in Thailand, however a main vacation spot for these in search of tranquility, privateness and a real reference to nature.
A digital success story throughout all the funnel:
SLH additionally famous that the resort’s dominance was the results of a cohesive, multi-platform story during which every channel performed a definite position:
Instagram served as a visible anchor for aspirational inspiration.
TikTok allowed for speedy discovery and viral alternate.
LinkedIn strengthened the model’s credibility and relevance to the business.
Collectively, these platforms created a whole journey, taking audiences from discovery to validation, in the end rating The Retreat Koh Chang as the perfect performing SLH resort globally on social media.
The popularity not solely underlines The Retreat Koh Chang’s refined resort expertise, outlined by ocean view lodging, effective eating, wellness and nature-inspired design, but additionally Koh Chang’s rising standing as a vacation spot for vacationers in search of tranquil luxurious, authenticity and house to reconnect.
As luxurious vacationers more and more flip to social platforms for inspiration and validation, The Retreat Koh Chang’s 2025 recognition reaffirms its place on the intersection of significant journey, digital storytelling and vacation spot attraction.
Web site www.theretreatkohchang.com