Panasonic Avionics Company (Panasonic Avionics), the world’s main supplier of in-flight engagement and connectivity (IFEC) options, at this time introduced that its groundbreaking Astrova in-flight engagement (IFE) answer has taken to the skies for the primary time on an Airbus A321XLR plane operated by Saudia.
This system additionally marks the primary deployment of Panasonic Avionics’ Modular Interactive (MI) platform and Arc™ interactive mapping software in Saudi Arabia, in addition to Panasonic Avionics’ broader digital portfolio.
The nationwide airline of the Kingdom of Saudi Arabia has chosen the Astrova IFE answer, MI and Arc for 15 Airbus A321XLR plane. The settlement builds on Panasonic Avionics’ long-standing relationship with Saudia, together with its earlier dedication to equip Astrova on the airline’s 46 single- and twin-aisle plane: 15 Airbus A321s, 12 Airbus A330s and 19 Boeing 777s.
Visitors onboard Saudia’s Astrova-equipped plane will profit from a totally immersive IFE expertise with industry-leading 4K OLED HDR10+ shows, spatial audio powered by Panasonic Avionics’ newest Bluetooth®* expertise and intuitive visitor engagement capabilities designed to ship a next-generation inflight expertise.
Every seat additionally options as much as 67W of USB-C DC energy, permitting for quick charging of cell phones, tablets, suitable laptops and different private digital units throughout all phases of flight. Panasonic Avionics’ newest IFE answer additionally consists of programmable LED lighting, permitting Saudia to customise the cabin environment and improve onboard consolation through the journey.
Panasonic Avionics’ MI platform offers Saudia with a extremely customizable suite of enterprise instruments to increase the branding of the IFE expertise whereas enabling deeper visitor engagement. On the coronary heart of the platform is MI Studio, a fully-featured interactive design instrument that permits Saudia to shortly implement seasonal updates, promotional campaigns, loyalty experiences and customised content material by the seatback interface.
Visitors from Saudia may even expertise Panasonic Avionics’ Arc 3D transferring map software, which mixes beautiful visuals, dynamic real-time information and immersive storytelling to remodel the transferring map into a totally interactive onboard expertise. Designed to extend engagement all through the journey, Arc permits airways to showcase locations, factors of curiosity and branded content material by a extremely intuitive interface.
Aziz Koseni, head of gross sales for Europe, Center East and Africa at Panasonic Avionics, stated: “We’re excited to see our award-winning Astrova answer, MI and Arc deployed for the primary time onboard the Airbus A321XLR, and particularly with our long-standing buyer, Saudia. This newest deployment displays the airline’s continued funding in delivering a visitor expertise that aligns with its bold progress technique and imaginative and prescient for the way forward for journey.”
Hernan Abbes, Senior Vice President of World Gross sales at Panasonic Avionics added: “Astrova, MI and Arc are designed to present airways better flexibility and to evolve and enhance the inflight expertise over time. Working collectively, Saudia and Panasonic Avionics are revolutionizing in-flight engagement by offering company with an immersive and extremely personalised leisure atmosphere.”
Rossen Dimitrov, Chief Visitor Expertise Officer at Saudia, stated: “We proceed to reimagine the visitor journey at Saudia by each element of the inflight expertise. With the introduction of Panasonic Avionics’ Astrova system, modular interactive platform and Arc™ 3D transferring map on our A321XLR, we’re taking the subsequent step within the evolution of our BEYOND in-flight leisure expertise. This expertise allows us to ship richer tales, better personalization and a extra immersive digital journey to our company, whereas supporting Saudia’s broader funding in a extra seamless, fashionable and genuine Saudi journey expertise.”