Lufthansa’s a centesimal anniversary additionally represents a rare model historical past. With a brand new marketing campaign launching right now, Thursday, Lufthansa invitations you on a visible journey by a century of aviation. The marketing campaign interprets 100 years of brand name historical past into a contemporary visible world and brings this particular previous to life on a big scale. The historic motifs have been additional elaborated by the Serviceplan company.
For the reason that first flight of the primary Lufthansa plane on April 6, 1926, the identify has stood for pioneering spirit, innovation and connecting folks all over the world. On the event of this particular anniversary, the brand new marketing campaign brings this historical past to life – not as a traditional retrospective, however as an emotionally staged journey by the many years.
Historic illustrations, typical kinds of the time and iconic plane fashions meet up to date motifs and actual pictures of Lufthansa right now. The result’s a panorama of the previous, current and future that brings the model to life for generations.
The intention of the marketing campaign is to seize the spirit of every period whereas highlighting the widespread thread within the model’s historical past: “Lufthansa’s a centesimal founding anniversary represents a historical past carried by folks – each workers and passengers who’ve positioned their belief within the model for generations,” says Michelle Mynhardt, Head of Model Advertising and marketing and Buyer Relations at Lufthansa.
The marketing campaign will probably be proven in a hanging and large-scale format till April 6, together with on the airports of Frankfurt, Munich and Berlin. Additional publications of the marketing campaign are deliberate for the anniversary yr.