“We’re going to the ends of the earth on a seek for the perfect performing components which can be attainable to make sure that our merchandise do what they are saying they are going to do,” explains Elizabeth Lamont, Vice -President Advertising for La Prairie. In an in -depth interview we mentioned the historical past and evolution of the corporate, their dedication to high quality and science, attribute merchandise that outline the model, together with the Pores and skin Caviar Assortment, and far more.
Inform me a bit in regards to the institution of La Prairie. What was the second, perception or expertise that led to its creation?
When speaking in regards to the creation of the model, what folks don’t notice is the origin of La Prairie was a clinic that got here to life in Montreux, Switzerland, within the Thirties, and was based as a whole wellness and anti-aging clinic. It was the vacation spot of the influencers of the day – with celebrities, royalty and the Aristocracy, the title La Prairie was whispered on their lips in probably the most influential circles. The La Prairie model was a results of their need to proceed the remedies they’d within the clinic as quickly as they got here dwelling, and fixed requests for ‘I need these merchandise“And”How can I proceed to expertise this at dwelling“.
In 1978 we got here in the marketplace with merchandise that had been on the market and we by no means regarded again. We now have realized that it’s not solely royalties, celeb and the Aristocracy which can be occupied with return the pages of time and to increase their youthful expertise, so we’ve got introduced that promise for nearly 4 many years.
Concerning the scientific foundation that underlies these merchandise, which suggests precisely at La Prairie?
When it comes to our scientific foundation, it goes again to the clinic and the unique anti-aging therapies provided there, and of the scientific improvements used. At the moment, and with that inspiration, we’ve got made our unique mobile advanced bio-technically that types the core of all our skincare remedies and actually the idea for our capability to cut back the results of time. Furthermore, we create numerous components that reply the completely different issues that our prospects have, and we actually go to the ends of the earth to search out them.
There’s nothing that may cease our search to search out the perfect performing components. We by no means make a compromise about high quality. In our formulation course of we by no means need to say “what if we’ve got changed this”. We’re at all times searching for the last word mixture of components to have the ability to provide the last word in an anti-aging answer for our prospects.
What are a few of the merchandise that La Prairie have actually outlined as a model of wealthy historical past and legacy all these years?
When it comes to the merchandise that actually outline us, the Pores and skin Caviar Assortment in our iconic cobalt blue bundle is straightforward to acknowledge as La Prairie. It began in 1987, after we referred to this ‘Caviar phenomenon’ and after we discovered a solution to seize the caviar extract into a really lush utility therapy. It was daring and one thing that solely La Prairie might counsel – that you simply apply caviar to you pores and skin. We had been iconic within the business and really seen on the store flooring. Individuals would search for us as a beacon within the division, which was and stays a singular colour within the skincare area. The gathering has since developed.
A few decade later, in 1998, we launched our Pores and skin Caviar luxurious cream that’s to at the present time our primary gross sales product, and the gathering continued to evolve. Pores and skin Caviar Liquid Elevate is strictly what the title says – it is like a right away face elevate in a serum kind. Just lately we launched the Pores and skin Caviar luxurious Sleep Masks, which could be very a lot a spa-like indulgent nocturnal therapy that you simply exist, leaves and instantly go to mattress. It is such as you’ll elevate a face in a pot at evening.
Other than the Pores and skin Caviar Assortment, we’re recognized for extremely specialised kinds of merchandise, and I feel that particularly of our mobile capital infusion launched in 2010, an vitality therapy of 4 weeks at a mobile stage within the pores and skin. It’s as should you give a lift – a wave in order for you – to pores and skin cells, and it’s a deal with that you simply give your self each three months.
Our mobile Swiss ice crystal dry oil, the primary luxurious anti-aging oil that got here to the market. That once more, our bio-technical origin, with components discovered within the highest peaks of the Alps. It additionally accommodates our Swiss ice crystal advanced – a mixture of components that work to sort out first indicators of getting older and to strengthen the pores and skin in opposition to the present way of life and environmental stressors.
In 2014, our Mobile Eye Essence Platinum bizarre joined a set of three different platinum merchandise. The Platinum assortment is one that gives final rejuvenation, whatever the issues about skincare, and once more, it’s an instance of utilizing the rarest, most treasured components. The Mobile Eye Essence Platinum Uncommon is a serum that helps to make each eye cream that’s used on prime much more efficient. In itself it helps to fight wrinkles, discoloration and helps with firmness, lifting and brightness. The moisture patch know-how then holds your eye cream in place, in order that that floor therapy product begins to work in precisely the world by which it’s designed to carry out.
Final yr we launched anti-aged quick response booster. ‘Quick response’ was actually the important thing to the success of that product. With scientific research that confirmed that in simply two weeks 100% of girls noticed a discount in depth, the size and the variety of their wrinkles. It was an actual recreation change for us. The most important launch within the historical past of the corporate all over the world, and we proceed to see the efficiency rising in the beginning of 2016.
Lastly, if we had been in a elevate and also you needed to inform me what La Prairie stands for, how would you outline the corporate and the provide?
In brief, La Prairie presents probably the most prestigious, probably the most performing skincare merchandise in the marketplace. Our ‘Swissness’ is among the issues that distinguishes us, with attributes of precision, purity and the creative class of our packaging. Innovation after all, and we talked about going to the ends of the earth on a seek for the perfect performing components which can be attainable to make sure that our merchandise do what they are saying they are going to do (and nonetheless) – that retains prospects again to us. Additionally they come again for the service they expertise with our magnificence advisers at Counter. It’s a very excessive contact, very personalised, very intimate relationship that builds up loyalty and that has contributed to the inheritance of our model because the Thirties.
For extra info, Laprairie.com