The Worldwide Tourism Commerce Honest, organized by IFEMA MADRID, has closed its doorways with a constructive end result, confirming its sturdy convening energy by barely exceeding 255,000 guests for 5 days. Throughout the skilled days, customer numbers from the earlier version have been consolidated at 155,000 guests, with a 12% enhance in worldwide customer numbers, consistent with the 11% progress amongst worldwide exhibitors. Likewise, most people was consolidated at 100,000 vacationers over the weekend.
These outcomes consolidate FITUR’s wonderful participation figures, with greater than 10,000 firms from 161 international locations, together with 111 international locations with official illustration, and 967 important exhibitors. The financial influence of FITUR 2026 on Madrid amounted to €505 million, whereas supporting the retention of three,753 jobs, confirming the truthful’s place as one of the vital essential worldwide occasions of the 12 months within the area and a significant contributor to financial and tourism exercise.
FITUR thus opens 2026 by confirming the sturdy momentum of the worldwide tourism sector. This favorable context is mirrored within the figures for 2025, a 12 months during which, based on UN Tourism, the variety of worldwide vacationers worldwide exceeded 1.5 billion, whereas Spain welcomed 97 million worldwide vacationers, based on information from the Ministry of Trade and Tourism.
The forty sixth version opened on Wednesday, January 21, with a minute’s silence, reflecting the tourism sector’s solidarity with the victims of latest railway accidents. The gesture was repeated through the official opening on Thursday, January 22, when Their Majesties the King and Queen of Spain signed the e-book of condolence on the Stand of Andalusia.
Institutional assist and sector confidence
FITUR The institutional relevance of 2026 was underlined by the official inauguration chaired by Their Majesties the King and Queen of Spain, in addition to by greater than seventy institutional visits by regional presidents, ministers and deputy ministers of tourism from around the globe, along with excessive tourism authorities. These visits highlighted FITUR’s strategic position as a worldwide discussion board for dialogue, cooperation and worldwide projection for the tourism sector.
FITUR: a dedication to information and a extra future-oriented providing
The sturdy turnout translated into intense exercise within the 9 exhibition halls, the place locations, firms and establishments from all around the world offered new merchandise, methods and initiatives. Throughout the skilled days, the Information Hub emerged as one of many central pillars of the truthful, with eight rooms, ten convention applications, greater than 200 classes and greater than 250 audio system.
On the similar time, FITUR’s specialised sections enriched and diversified the overall providing of the truthful. FITUR 4all promoted the accessible and inclusive tourism agenda; FITUR Cruises strengthened the profile of sustainable blue tourism; and the launch of FITUR Expertise, along with FITUR Lingua and FITUR LGTB+, energized segments with sturdy progress potential. In the meantime, FITUR Display screen, Sports activities, Expertise and TechY promoted the intersection of tourism with tradition, sports activities, expertise and know-how; FITUR Lady highlights feminine management in tourism; and FITUR Know-How & Export confirmed the worldwide experience of Spanish firms.
With this end result, and a powerful and broad presentation of Mexico as a companion nation, FITUR 2026 has reaffirmed its international management when it comes to participation and customer numbers, its relevance for professionals in producing enterprise alternatives and partnerships, and its contribution to strengthening tourism as an financial and social driver, in addition to to the event of a extra numerous, aggressive and future-oriented tourism supply.
IFEMA MADRID is already engaged on FITUR 2027 with Puerto Rico as a companion nation.