For 2 days, Prague is remodeling right into a vibrant heart of worldwide tourism. The most important vacationer occasion within the Czech Republic will happen right here on April 20 and 21 – Czech Republic Journey Commerce Day 2026organized yearly by the Czech Vacationer Authority — CzechTourismthis yr in collaboration with Prague Metropolis Tourism and regional tourism organizations. The capital reaffirms its position as a gateway to the Czech Republic and as a hub for brand spanking new alternatives in worldwide tourism cooperation.
TTD as an necessary platform for enterprise and inspiration
Czechia Journey Commerce Day (TTD) is among the most necessary occasions selling inbound tourism. CzechTourism organizes it in collaboration with companions from representatives of areas, cities, vacation spot administration organizations and different stakeholders within the sector.
The 2-day program is constructed round pre-arranged enterprise conferences, the place worldwide tour operators and journey businesses meet Czech tourism entrepreneurs. The occasion affords alternatives for particular partnerships whereas presenting a variety of vacationer points of interest within the nation’s areas. An integral a part of this system are introductory journeys, which this yr, along with Prague, spotlight the vacationer potential of Central Bohemia, the areas of Liberec, Olomouc, Pardubice and Pilsen, in addition to the Vysočina area.
“Czechia Journey Commerce Day is a vital occasion that connects Czech corporations with worldwide companions and opens up new alternatives for the event of inbound tourism. Tourism is under no circumstances a marginal sector; within the Czech Republic alone it generates a whole lot of billions of Czech crowns yearly, helps a whole lot of 1000’s of jobs, and occasions like these deliver tangible enterprise and revenue to areas throughout the nation, at the same time as Prague stays our important gateway.” say Deputy Minister of Regional Improvement Filip Endal.
Dozens of nations, a whole lot of pros
This yr, dozens of patrons, tour operators and journey company representatives from greater than twenty nations have come to the capital, along with a whole lot of Czech professionals. As well as, there are about twenty worldwide journalists from throughout Europe and past.
“In the course of the introductory journeys, our worldwide visitors visited totally different areas, the place they might see historic monuments, conventional crafts and modern tourism merchandise. They made necessary enterprise contacts and noticed first-hand that the Czech Republic has quite a bit to supply: it’s simply accessible and permits guests to mix a number of experiences inside someday,” says František Reismüller, Director of the Czech Vacationer Authority – CzechTourism, add:
“Due to this expertise, they’re then a lot better in a position to encourage their prospects to go to. TTD additionally confirms that private encounters and first-hand experiences play an irreplaceable position in selling tourism. This yr’s idea of introductory excursions all through the nation additionally considerably helps the unfold of tourism to the areas.”
In getting ready this yr’s program, CzechTourism has collaborated with regional tourism organizations and Prague Metropolis Tourism, which organizes various actions within the capital.
“As a part of this yr’s TTD, we’re presenting Prague, amongst different issues, by way of guided walks that take worldwide journalists and companions alongside new routes, impressed by Dan Brown’s guide, that stretch past the historic heart, corresponding to to the Folimanka Bunker. On the similar time, we need to present how tourism in Prague has developed, together with the altering customer profile that we’re focusing on with our campaigns and modern merchandise such because the multifunctional Prague Customer Cross. We see a pattern in direction of demand for providers from larger high quality, luxurious accommodations and better customer expenditure,” says Michal Drobik, business director at City tourism in Prague.
What’s new this yr
The situation of TTD modifications yearly in order that worldwide visitors can expertise the Czech Republic in all its range. In earlier years the occasion happened in Hradec Králové, Brno, Karlovy Range, České Budějovice, Liberec, Pilsen, Olomouc and Ostrava.
“We now have designed this yr’s program to be as sensible as potential and to ship most worth by way of contacts and tangible outcomes. We now have additionally launched a number of new options – enterprise conferences with worldwide tour operators and administrators of our international places of work now happen on each days of the occasion. CzechTourism product managers are additionally concerned and current particular tourism merchandise. The primary day features a panel dialogue on present subjects, whereas the second day affords a presentation of the Czech Republic as a vacation spot. We’re thus increasing networking alternatives and introducing new codecs that present inspiration and a broader perspective on the long run improvement of tourism within the Czech Republic.” explains Tereza Hofmanová, Director of Product Administration, Analysis and B2B Collaboration.
This system additionally features a gala night in Slovanský dům, which offers a possibility for casual networking and the additional improvement of enterprise relationships.
The Czech Republic as a vacation spot that has quite a bit to supply
Czech Republic Travel Trade Day persistently demonstrates that the Czech Republic is a beautiful and aggressive vacationer vacation spot. It connects the home tourism sector with the worldwide market, helps enterprise within the sector and creates new alternatives for the additional improvement of inbound tourism.