After the success of 19 editions, the twentieth Worldwide Journey Honest Ho Chi Minh Metropolis (ITE HCMC 2026) will likely be formally unveiled below the theme “Vibrant connections – international locations.”
The occasion is led by the Ministry of Tradition, Sports activities and Tourism and the Individuals’s Committee of Ho Chi Minh Metropolis, and arranged by the Ministry of Tourism of Ho Chi Minh Metropolis in coordination with related companions.
ITE HCMC 2026 will happen from August 27 to 29, 2026 on the Saigon Exhibition and Conference Middle (SECC), alongside a sequence of satellite tv for pc actions in Ho Chi Minh Metropolis.
ITE HCMC 2026 – A 20-year milestone
Marking its twentieth version, ITE HCMC 2026 underlines its place as one of many main tourism occasions in Vietnam and Asia, whereas strengthening Ho Chi Minh Metropolis and Vietnam’s rising international presence.
Greater than a standard commerce truthful, the occasion serves as a number one worldwide platform for tourism promotion, bringing collectively authorities companies, business stakeholders, specialists, media and international patrons to drive innovation and create new worth in an more and more greener, smarter and extra sustainable tourism panorama.
The theme ‘Vibrant Connections’ displays a borderless tourism ecosystem, the place digital innovation and synthetic intelligence come along with cultural heritage to allow extra versatile, scalable and results-oriented collaboration between governments, business stakeholders and international companions. “International Locations” underlines the ambition to boost Ho Chi Minh Metropolis’s international tourism profile, positioning ITE HCMC as a strategic regional hub the place worldwide customer flows, merchandise, market developments and cross-border partnerships converge.
Scale and technique for worldwide market protection
ITE HCMC has been honored as “Asia’s Greatest Commerce Present” on the World MICE Awards for 2 consecutive years, 2024 and 2025, confirming the occasion’s status and high quality on the worldwide stage. The occasion additional strengthens its management in Vietnam by way of a professionally curated, large-scale Hosted Patrons program, bringing collectively key companions from precedence markets. Greater than a buying and selling platform, ITE HCMC allows Vietnamese locations to showcase themselves globally whereas offering a centered discussion board for business developments, insights and innovation.
The ITE HCMC 2026 continues to develop in dimension and influence and is predicted to welcome greater than 520 exhibitors, 34 Vietnamese venues and 260 worldwide patrons from greater than 32 nations and territories (+10% YoY), together with greater than 30,000 guests (+15% YoY). The occasion is predicted to facilitate greater than 20,050 B2B conferences, encouraging direct engagement between worldwide and Vietnamese tourism corporations.
As a key driver of Vietnam’s tourism business, Ho Chi Minh Metropolis continues to proactively modify its worldwide customer market technique towards diversification, stronger adaptability and financial effectivity, whereas sustaining MICE and high-value journey segments to assist stabilize the business’s total efficiency.
Inbound tourism in Vietnam is at present pushed by Northeast Asia (55%), adopted by Southeast Asia (20%) and Australia and India (6%). Ho Chi Minh Metropolis displays a equally diversified construction, with guests from Northeast Asia (44%), Southeast Asia (15%), North America (14%), Oceania (7%) and South Asia (6%). This diversified base permits town to undertake a extra versatile promotional technique, scale back dependence on inside markets and improve resilience amid international volatility.
In response to geopolitical tensions and international disruptions impacting air connectivity and journey demand, Ho Chi Minh Metropolis is recalibrating its tourism technique towards broader market protection, danger diversification and prioritization of high-recovery areas. Whereas Center East-related disruptions might influence sure long-haul and transit-dependent markets, in addition they present alternatives to extend arrivals from extra steady areas akin to Northeast Asia, Russia and Central Asia, Australia and India.
Underneath this method, Northeast Asia and the US stay core markets for sustaining quantity and stability. Western Europe (together with Germany) and Australia are prioritized for greater worth progress, whereas Southeast Asia and India proceed to function steady sources to steadiness the market and restrict geopolitical dangers.
Towards this backdrop, ITE HCMC 2026 strengthens its function as a number one worldwide tourism platform, driving inbound progress and market diversification by way of focused B2B matching, promotion and strategic engagement, enabling locations and firms to develop their partnerships and improve their international positioning.
Furthermore, the expo additionally attracts robust curiosity from worldwide media, with the participation of 60 information companies and globally acknowledged KOLs/journey bloggers, rising Ho Chi Minh Metropolis’s visibility in international tourism markets.
ITE HCMC 2026 supplies a robust platform for Vietnamese and worldwide tourism companies to attach, collaborate and unlock new progress alternatives in a dynamic, world-class buying and selling surroundings. As a strategic assembly level, particularly for corporations from the Decrease Mekong area, the expo promotes significant partnerships, showcases numerous and aggressive tourism merchandise, and opens entry to rising enterprise fashions which might be shaping the way forward for sustainable journey. It can additionally allow native and business gamers to showcase Vietnam’s distinctive locations and curated experiences, positioning Ho Chi Minh Metropolis as a vibrant gateway to the area for vacationers world wide.
Featured actions
This 12 months’s expo is designed with a sequence of extremely skilled actions and broad affect:
• Excessive-level tourism discussion board: dialogue on sensible vacation spot administration insurance policies, inexperienced infrastructure and renewable power in tourism, whereas selling round enterprise fashions and sustainable tourism infrastructure.
• Worldwide Tourism Conferences in Vietnam in 2026: the eighth Assembly of Senior Officers (SOM) and the eighth Assembly of Tourism Ministers of Cambodia – Laos – Myanmar – Vietnam (CLMV); the seventh Tourism Ministers Assembly of the Ayeyarwady – Chao Phraya – Mekong Financial Cooperation Technique (ACMECS); and the primary assembly of Cambodia – Laos – Vietnam (CLV) Tourism Ministers.
• Heritage Expertise Excursions: Pre- and post-trip vacation spot applications for media and worldwide patrons, introducing waterway tourism merchandise, rural ecotourism and distinctive native craft villages.
• Journey Enjoyable Honest Day: a vibrant tourism promotion house with hundreds of promotional excursions and making a multicultural trade playground.
Commenting on the 20-year journey of Worldwide Journey Expo Ho Chi Minh Metropolis (ITE HCMC), a consultant of the management of the Ho Chi Minh Metropolis Division of Tourism shared:
“Over the previous twenty years, ITE HCMC has not been merely a commerce truthful, however has grow to be a bridge that connects the essence of Vietnamese tourism with the circulation of regional and international tourism. Getting into its twentieth 12 months, ITE HCMC 2026 has a historic mission: to be not solely a gathering place, but in addition a spot for creating breakthrough options for a brand new period of tourism – an period of sensible connectivity, inexperienced growth and sustainable cooperation.
With the theme ‘Vivid Connections – International Locations’, we affirm the pioneering function of Ho Chi Minh Metropolis’s tourism business in main the transformation from ‘conventional tourism’ to a ‘inexperienced and digital tourism ecosystem’, thereby rising worldwide competitiveness. ITE HCMC 2026 is the strongest dedication for a Vietnam that’s proactively integrating, prepared to interrupt by way of and steadfastly increase its place on the tourism map of the longer term.”
Ho Chi Minh Metropolis Worldwide Journey Scholarship (ITE HCMC 2026)
ITE HCMC 2026 is being applied below the management of the Ministry of Tradition, Sports activities and Tourism and the Individuals’s Committee of Ho Chi Minh Metropolis, organized by the Vietnam Nationwide Tourism Authority and the Ho Chi Minh Metropolis Division of Tourism, with the Ho Chi Minh Metropolis Tourism Promotion Middle and companions coordinating its implementation.
Web site: www.itehcmc.travel
Fb: https://www.facebook.com/itehcmc.internationaltravel
LinkedIn: https://www.linkedin.com/company/vibranthochiminhcity/