Worldwide journey, life-style and equipment model TUMI introduces ‘Mediterranean Escape’, its spring 2026 seasonal marketing campaign and assortment, impressed by the heat, rhythm and sensory richness of the Mediterranean coast. The marketing campaign brings expressive new colours, prints and textures to TUMI’s most iconic silhouettes, capturing a joyful, transportive imaginative and prescient that merges design and vacation spot.
Directed by Piero Bressan and photographed by Dario Catellani, “Mediterranean Escape” takes viewers to Villa Fortaleza and Cala San Vicente in Mallorca, Spain. The marketing campaign displays a way of ease – making journey immersive, expressive and grounded within the spirit of the vacation spot.
On the coronary heart of the gathering is a daring new seasonal palette launched throughout key TUMI collections, together with the enduring 19 Diploma assortment. Lush thyme inexperienced, sun-drenched terracotta and radiant, sun-kissed yellow reimagine sculpted silhouettes with destination-inspired hues. The palette additionally extends to the 19 Diploma Aluminum household with the Worldwide Carry-On in Horizon Blue, a seasonal hue impressed by the place the place the sky meets the ocean, including depth to the signature metallic silhouette.
Past 19 Diploma, the seasonal story extends throughout journey necessities and life-style silhouettes, introducing new textures and materials expressions designed to evoke Mediterranean ease. A raffia-inspired capsule brings woven heat to the newly expanded Olas and Harrison collections, balancing artisanal texture with fashionable development. Equipment additional carry to life the sensory spirit of the Mediterranean. Olive, flower and lemon impressed bag tags nod to open-air markets and the lemon groves and flowers of the Amalfi Coast, whereas the Belden Sunglass Allure equips vacationers for lengthy days underneath the solar.
“The Mediterranean represents a slower, extra acutely aware tempo of journey,” says Victor Sanz, Inventive Director at TUMI. “For Spring 2026, we have embraced that sensibility, the concept of touring as we expertise every second solely by way of the senses. The sounds, smells, tastes, textures and environments come collectively to create a long-lasting emotional connection lengthy after the journey has ended. We have infused that sensory richness into our most iconic collections, utilizing coloration to inform a narrative of motion and discovery. At its core, the gathering captures the emotion of escape, balanced by the precision and efficiency that options every TUMI piece.”
The marketing campaign additionally introduces the brand new Mediterranean print on items from the Voyageur, Tegra-Lite™, Belden and Nassau collections. Daring but refined, the print reinforces the power of the gathering whereas sustaining TUMI’s give attention to precision and efficiency.
“This marketing campaign represents an evolution in the way in which we inform our story,” mentioned Jill Krizelman, Senior Vice President, International Advertising & Ecommerce at TUMI. “The Mediterranean offered the right backdrop – celebrating wealthy colors, the romance of journey and cultural depth – whereas giving us the chance to disclose a extra relaxed, playful facet of TUMI, as if the model itself have been on vacation. From visible storytelling to immersive model activations all over the world, Mediterranean Escape invitations our international group into the spirit of the season and celebrates journey as a type of self-expression.”
Extending past the marketing campaign, Mediterranean Escape provides a sequence of immersive international experiences that commemorate the spirit of the season.
The Mediterranean Escape assortment is now out there on TUMI.com and in TUMI shops worldwide. Observe @TUMITravel for unique behind-the-scenes content material from the marketing campaign.
PRODUCT HIGHLIGHTS
Woven materials
A variety of warm-weather baggage crafted from woven raffia-style materials, providing a pure texture and relaxed ease for on a regular basis put on. Designed with a vacation spot mentality, these kinds stability artisanal supplies with refined silhouettes for journey, metropolis days and trip moments.
Out there on: Milos Woven Tote Bag, Olas Woven Small Shoulder Bag, Small Griffin Backpack and Bradner Backpack
Voyageur Q carrying case
A flexible on a regular basis carry bag, designed to maneuver seamlessly between journey and on a regular basis life. Spacious but streamlined, the Q Tote provides sensible group and an easy silhouette, appropriate for work, weekends and on the go.
Colours: pink clay, thyme, mink, oats, indigo
Mediterranean print
A destination-inspired print assortment that brings a way of escape to on a regular basis journey and equipment. Drawing on the colours, textures and ease of Mediterranean residing, each bit provides character whereas sustaining TUMI’s give attention to perform and motion.
Out there on: Carry-On Packing Set, Malta Pouch Trio, Sunglass Allure, Zip Round Passport Case, 6 CC Slim Card Case, Expandable Carry-On, Simply in Case™ Tote and Teghan Crossbody
19 levels assortment
A destination-inspired polycarbonate assortment that brings a way of escape to fashionable journey. Drawing on the colours and sun-drenched hues of Mediterranean life, each bit combines sculptural design with light-weight sturdiness, sustaining TUMI’s give attention to efficiency, performance and easy motion.
New to the world of 19 Diploma: Entrance Entry provides versatility when touring on the exhausting facet with the cleverly crafted zipper on the entrance of the primary compartment. This newest entry level makes touring to even the smallest areas easy.
Out there on: Expandable Carry-on, Giant Carry-On, Giant Expandable Carry-on Checked, Expandable Entrance Entry, Giant Expandable Entrance Entry, Medium Entrance Entry Expandable Checked, and Giant Entrance Entry Expandable Checked
Colours: pink clay, thyme, washed yellow, lilac grey iridescent (solely expandable as carry-on and solely expandable checked) and lightweight blue iridescent (solely expandable as carry-on and expandable checked).