The Pacific Asia Travel Association (PATA) is happy to announce this PATA Travel Mart 2026 (PTM 2026) takes place in Sarawak, Malaysia on the Borneo Conference Center Kuching (BCCK) from August 18 – 20, 2026. The occasion, generously supported by the Sarawak Ministry of Tourism, Creative Industry and Performing Artsorganized by the Sarawak Tourism Board, and supported by the Business events Sarawakmarks the primary time the affiliation’s signature journey honest will happen on the vacation spot.
PATA CEO Noor Ahmad Hamid mentioned: “We prolong our honest appreciation to the Ministry of Tourism, Artistic Industries and Performing Arts Sarawak, the Sarawak Tourism Board (STB) and Enterprise Occasions Sarawak for recognizing the strategic significance of the tourism financial system and for his or her dedication to organizing PATA Journey Mart 2026. As a long-standing and valued member, STB has constantly supported a variety of collaborative initiatives through the years. PTM 2026 won’t solely align on the go to The Malaysia 2026 marketing campaign and PATA’s seventy fifth anniversary, but in addition marks STB’s 45 years of membership within the affiliation, making it a very special day for Sarawak, PATA and all individuals.”
“We look ahead to welcoming our neighborhood and stakeholders to Sarawak and showcasing the vacation spot’s exceptional strengths in each enterprise and leisure – highlighting how there’s at all times ‘extra to find’ in Sarawak.”
STB CEO Sharzede Datu Haji Salleh Askor mentioned: “Internet hosting PATA Journey Mart 2026 is a milestone for Sarawak and a testomony to our rising presence on the worldwide tourism stage. It’s our alternative to showcase Sarawak’s cultural heritage, biodiversity and turnkey infrastructure to the world, whereas underscoring our dedication to sustainable and regenerative tourism. This occasion enhances Go to Malaysia 2026 and can strengthen our ties with worldwide business leaders, making certain creating sustainable partnerships that profit our communities and tourism stakeholders. We look ahead to welcoming the world to Sarawak, the place there’s at all times ‘extra to find’.”
STB has been a member of PATA since 1981 and is a dedicated companion in advancing PATA’s initiatives to advertise vacation spot resilience and sustainability. Sarawak was among the many locations within the Asia-Pacific area to implement the Tourism Vacation spot Resilience (TDR) capability constructing program, which was launched in 2024 in partnership with PATA. The 2 organizations additionally proceed to collaborate on strategic initiatives together with carbon offset tasks, joint advocacy and coverage improvement, sustainable city tourism, biodiversity conservation and capability constructing for inexperienced hospitality.
With a robust basis of collaboration already in place, Sarawak is the best host for PTM 2026. The vacation spot is a strategic location to convene international tourism professionals dedicated to shaping a extra sustainable and inclusive future for the business.
Additional particulars about PATA Journey Mart 2026 might be shared in the end.
Registration for PTM 2026 is now open. events are invited to register by contacting the PATA Occasions division at [email protected].