Information reviewed by Mabrian, a worldwide journey data platform, has completed simply that revealed intriguing insights into the Caribbean locations Individuals are contemplating for his or her winter holidays, and much more attention-grabbing, the cities which can be dropping their attraction amongst these vacationers.
That is evident from Mabrian’s Share of Searches Index essentially the most sought-after hotspots are Costa Rica, the Mexican Caribbean and Puerto Ricoin addition to Barbados, the Dominican Republic, Jamaica and the Bahamas. Nevertheless, not all cities in these international locations are equally engaging to Americans.
This information displays each inspiring journey demand primarily based on searches Individuals carried out for journey between November 2024 and February 2025, in addition to independently confirmed flight bookings.
We have now highlighted this in earlier experiences a worrying development of rising attrition amongst American vacationers in terms of visiting their most beloved vacation spot—Mexico—although the numbers stay sturdy.
This phenomenon is highlighted once more on this evaluation, which reveals that essentially the most looked for vacation spot by Individuals is definitely the Central American nation of Costa Rica, with a year-over-year enhance in searches of over 33% – the very best among the many international locations surveyed .
Daniel Oduber Quirós Worldwide Airport has emerged as the perfect performing transportation hub, with a 54% progress in searches, doubtless as a result of it provides quick access to standard vacationer hotspots akin to Tambor and Tamarindo Papagayo Gulf.
“The inspiring enhance in demand in Costa Rica could be very uniform throughout all US airports analyzed, demonstrating that this can be a top-of-mind vacation spot for US vacationers in the course of the winter season, which appears to be like very constructive and promising when it comes to consolidated bookings and arrivals,” says Carlos Cendra, companion and director of promoting and communications at Mabrian.
The opposite Caribbean locations securing the highest spots in searches are Puerto Rico, with a 9% enhance in comparison with the identical interval final yr; the Mexican Caribbean, with mixed progress of 6% for Cancun, Cozumel and Tulum airports (we’ll deal with Tulum later); and the Dominican Republic, with a rise of 4% in comparison with the identical interval in 2023.
Tulum continues to “steal” vacationers from different Mexican locations
The opening of Tulum’s Felipe Carrillo Puerto Worldwide Airport final December is inflicting a shake-up in worldwide arrivals within the Mexican Caribbean, with passengers being “legated” from Cancun Worldwide Airport, which has seen a gentle decline for many of 2024 the variety of guests.
The present evaluation reveals that the resort city of Tulum contributed to a 6% year-on-year enhance in journey demand between November 2024 and February 2025. On the identical time, it seems to be accountable for a big 9% decline in journey demand. vacationers to Cozumel throughout the identical interval.
“Tulum Airport might be a serious attraction and connectivity hub for the Mexican Caribbean, and can considerably contribute to attracting extra mid-range U.S. and worldwide vacationers within the coming years.” stated a spokesperson for Mabrian.
Caribbean locations now not appeal to American vacationers (not less than not as earlier than)
In keeping with the Caribbean Tourism Association (CTO), the USA accounts for greater than 16.3 million vacationers out of the 32.2 million visiting the area, with a rising development of 12.7% yr over yr.
Regardless of these figures, curiosity in standard locations akin to Jamaica and the Bahamas has declined, with search volumes down greater than 17% and 20% respectively in comparison with winter 2023.